Today, Alceon and LEGO have announced that a new LEGO Certified Store will be opening here in Australia! This is great news for LEGO fans and parents alike as since the stores have been opening, LEGO seems to have had even more of a surge in popularity thanks to the them and the well timed LEGO Master TV show – which me and my kids are re-watching at the moment!
For me personally, when I first heard we were getting official certified LEGO stores opening here in Australia, I was thrilled! It has allowed us access to a lot more of the exclusive and hard to find sets. Areas for the kids to experience LEGO building. And most importantly the PAB (pick a brick) wall!
These stores have thrilled me and my kids. We got to meet Hamish – the host – from LEGO Masters Australia. And also to meet the season 1 winners with my kids who also got to hold the amazing trophy!
The new store will be opening in Charlestown Square – the Hunter Region. It’s exact date will be announced soon. See you there!
ALCEON AND LEGO AUSTRALIA AND NZ ANNOUNCE THE OPENING OF A NEW LEGO® CERTIFIED STORE
Friday 17 July, 2020: Alceon Group and LEGO Australia and New Zealand today announced that a new AG LEGO® Certified Store will open in the Hunter Region (Charlestown Square, NSW) in the coming months.
Richard Facioni, Executive Director, Alceon, comments: “Our new AG LEGO Certified Store will extend the local reach of this world class retail concept, with a quality venue in a strong catchment set to attract an engaged and loyal base of brick fans.
“Builders of all ages will be inspired by the unique in-store features and endless creative opportunities, with millions of LEGO bricks in the new store at any given time. Regardless of your age, there’s something inside to be excited about.”
The new AG LEGO Certified Store will be a multi-sensory, interactive retail destination with eye-catching features such as the signature Pick A Brick Wall, hands-on play opportunities and larger-than-life brick models. Customers will enjoy a variety of interactive play and event experiences, including a ‘digital box’ where almost any LEGO boxed set can be scanned to come to life in 3D and hand-crafted elements, including large brick mosaics which pay tribute to local icons.
Mr Facioni continues: “Over the last year, we have opened six new AG LEGO Certified Stores across Australia and New Zealand.
“Our new NSW store will further extend the highly successful formula, as one of the world’s most loved brands meets a custom-built, innovative and engaging retail environment.”
In February last year, Alceon and The LEGO Group announced an agreement, with Alceon acquiring rights to open new LEGO Certified Stores across Australia and New Zealand.
The new AG LEGO Certified Store will have a wide selection of LEGO sets, including regular limited editions, activities and events only available in store. The Grand Opening date for the Charlestown Square store will be announced over the coming weeks.
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