For those living in Sydney, some good news dropped in the form of another LEGO store opening in the heart of the CBD!
But this one will be the biggest LEGO store in the world! Even bigger than the previous biggest one in London’s Leicester Square. With a footprint of 900 square metres (almost 100sqms bigger) and spread over 2 stories it is going to be packed to the hilt with LEGO goodies!
Following the tried and tested format of the Alquemie Group’s other stores, it will have all the staples of pick-a-brick, hands on play, Brick Specialists and bucket loads of LEGO sets!
But, in a first for Australia’s stores, the new Sydney LEGO Store will feature the first LEGO Minifigure Factory allowing you to personalise your own minifigure. It will also feature a storytelling table where LEGO fans can go behind-the-scenes of the LEGO design process.
Are you as excited as me for to see the new store? Let me know your thoughts in the comments below!
Official LEGO Store Press Release
The LEGO Group Announce WORLD’S LARGEST LEGO STORE to Open in Sydney in Partnership with Alquemie Group
LEGO Australia and New Zealand Group and the Alquemie Group, today announce the world’s largest LEGO® Store will open in Sydney in the coming months.
Situated over two floors, the 900sqm landmark new store will be situated in prime position at Sydney Arcade, overlooking Pitt Street Mall, to provide a world-class new experience for brick enthusiasts.
LEGO stores are renowned across the globe with landmark locations in New York, London, Hong Kong, Dubai and Denmark and a footprint in more than 50 countries.
Troy Taylor, Vice President and General Manager, LEGO Australia and New Zealand, comments: “We’re really looking forward to opening the LEGO Sydney CBD store as the world’s biggest LEGO store.
“Supporting the LEGO Group’s mission to inspire and develop builders of tomorrow, the immersive new store will feature creative play experiences, with playful nods to Australian culture, that are sure to create lasting memories for every Aussie or visitor from around the world.”
The landmark store will include exclusive large-format brick-built features that draw inspiration from local architecture, with the design based on ‘Stories of Australia’ bringing a combination of Sydney and Australian culture to life in LEGO brick form and the first LEGO MinifigureTM Factory in Australia.
Richard Facioni, Executive Chairman, Alquemie Group, said the new store would capitalise on the enduring appeal of the LEGO brand and bring a world-class retail concept to Australia.
“We’re incredibly excited to unveil our flagship store and the world’s largest LEGO store, in partnership with the LEGO Group ANZ, right in the heart of Sydney.
“This globally unique store will offer an immersive LEGO experience for local and international brick fans, with a number of features new to this market. It will have something for LEGO fans of all ages and will definitely put Sydney on the LEGO world map!”
In addition to the above, Sydney’s new LEGO Store will feature a range of exciting LEGO experiences:
- Storytelling Table: LEGO fans can go behind-the-scenes of the LEGO design process with a new storytelling table including interactive areas that allow access ‘behind-the- scenes’ through interviews and videos displayed on screens;
- Personalisation Studio: Visitors can experience the first LEGO Minifigure Factory in Australia and make a memento of their visit via personalising their own LEGO Minifigure including heads, hairpieces, torsos, legs, and accessories available for fans to customise;
- Pick and Build Wall: an enormous signature brick experience where visitors select the exact LEGO brick elements required to create personalised builds;
- Hands-on play opportunities: including a LEGO play wall and free LEGO build challenges and in-store events every month;
- Brick Specialists: whether visitors are picking out a gift, looking for the latest set or bringing a LEGO fan in for a special treat, Brick Specialists can help find the perfect LEGO set.
All large format 3D LEGO models within the new Sydney store have been designed and built by Ryan ‘The Brickman’ McNaught – one of just 21 LEGO Certified Professionals in the world and the only one in the Southern Hemisphere.
The grand opening date for the new store will be announced in the coming weeks.
Ends.
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words “Leg Godt”, which means “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.
About Alquemie Group
Alquemie Group is a retail and consumer investment platform managed by ACTA Capital. Our unique operating model leverages our collective expertise and shared services to accelerate the growth potential of our business and to create a leading portfolio of globally recognised brands.
The Alquemie portfolio currently includes LEGO® Certified Stores, General Pants, National Geographic Wear (a partnership with the Walt Disney Company), Ginger & Smart, SurfStitch and Pumpkin Patch, with a pipeline of additional investments planned.
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